Google Display ad sizes.
There are around 18 ad sizes on the Google Display Network, maybe more depending on what country you’re in. The space above the fold is considered the most lucrative ad space since it’s the first thing people see when they land on a page.
More info about Google Display Network can be found here but below are the most sizes.
Top Performing Google Display Ad Sizes.
300 x 250 px – Medium Rectangle
The medium rectangle has the highest ad impression share of 33%, which represents a third of all ad impressions on the Google Display Network.
336 x 280 px – Large Rectangle
Large rectangle ads are the second most effective ad size, especially when placed beside an article.
728 x 90 px – Leaderboard
You’ll usually see leaderboard ads in the header portion, above the fold or on the upper half of the screen. A standard leaderboard can contain both text and images and captures a 32% ad impression share on the Google Display Network.
300 x 600 px – Half Page
Half page ads are big enough to accommodate a mix of copy, image, offer, and CTA button. With a high click-through rate and click-to-conversion-rate.
320 x 100 px – Large Mobile Banner
Large Mobile Banner is designed to target smartphone users. It’s usually placed on the bottom of a page.
320 x 50 px – Mobile Leaderboard
Plays nice at the bottom of a page and maintains an ad’s visibility.
Other Google Display Ad Sizes.
| Ad Type | Width (px) | Height (px) |
|---|---|---|
| Small Rectangle | 180 | 150 |
| Large Leaderboard | 970 | 90 |
| Banner | 468 | 60 |
| Half Banner | 234 | 60 |
| Vertical Banner | 120 | 240 |
| Wide Skyscraper | 160 | 600 |
| Skyscraper | 120 | 600 |
| Portrait | 300 | 1050 |
| Square | 250 | 250 |
| Billboard | 970 | 250 |
| Button | 125 | 125 |
Other Artwork Sizes.
There are around 18 ad sizes on the Google Display Network, maybe more depending on what country you’re in. The space above the fold is considered the most lucrative ad space since it’s the first thing people see when they land on a page.
More info about Google Display Network can be found here but below are the most sizes.
Top Performing Google Display Ad Sizes.
300 x 250 px – Medium Rectangle
The medium rectangle has the highest ad impression share of 33%, which represents a third of all ad impressions on the Google Display Network.
336 x 280 px – Large Rectangle
Large rectangle ads are the second most effective ad size, especially when placed beside an article.
728 x 90 px – Leaderboard
You’ll usually see leaderboard ads in the header portion, above the fold or on the upper half of the screen. A standard leaderboard can contain both text and images and captures a 32% ad impression share on the Google Display Network.
300 x 600 px – Half Page
Half page ads are big enough to accommodate a mix of copy, image, offer, and CTA button. With a high click-through rate and click-to-conversion-rate.
320 x 100 px – Large Mobile Banner
Large Mobile Banner is designed to target smartphone users. It’s usually placed on the bottom of a page.
320 x 50 px – Mobile Leaderboard
Plays nice at the bottom of a page and maintains an ad’s visibility.
Other Google Display Ad Sizes.
| Ad Type | Width (px) | Height (px) |
|---|---|---|
| Small Rectangle | 180 | 150 |
| Large Leaderboard | 970 | 90 |
| Banner | 468 | 60 |
| Half Banner | 234 | 60 |
| Vertical Banner | 120 | 240 |
| Wide Skyscraper | 160 | 600 |
| Skyscraper | 120 | 600 |
| Portrait | 300 | 1050 |
| Square | 250 | 250 |
| Billboard | 970 | 250 |
| Button | 125 | 125 |
Other Artwork Sizes.
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