There are at least 18 ad sizes on the Google Display Network (potentially more depending on what country you’re in). Each of them a different size and shape. Generally, the space above the fold is considered the most lucrative ad space since it’s the first thing people see when they land a page. More info about Google Display Network can be found here but below are the most sizes.
Top Performing Google Display Ad Sizes
300 x 250 px – Medium Rectangle
The medium rectangle has the highest ad impression share of 33%, which represents a third of all ad impressions on the Google Display Network.
336 x 280 px – Large Rectangle
Large rectangle ads are the second most effective ad size, especially when placed beside an article.
728 x 90 px – Leaderboard
You’ll usually see leaderboard ads in the header portion, above the fold or on the upper half of the screen. A standard leaderboard can contain both text and images and captures a 32% ad impression share on the Google Display Network.
300 x 600 px – Half Page
Half page ads are big enough to accommodate a mix of copy, image, offer, and CTA button. With a high click-through rate and click-to-conversion-rate.
320 x 100 px – Large Mobile Banner
Large Mobile Banner is designed to target smartphone users. It’s usually placed on the bottom of a page.
320 x 50 px – Mobile Leaderboard
Plays nice at the bottom of a page and maintains an ad’s visibility.
Other Google Display Ad Sizes
| Ad Type | Width (px) | Height (px) |
|---|---|---|
| Small Rectangle | 180 | 150 |
| Large Leaderboard | 970 | 90 |
| Banner | 468 | 60 |
| Half Banner | 234 | 60 |
| Vertical Banner | 120 | 240 |
| Wide Skyscraper | 160 | 600 |
| Skyscraper | 120 | 600 |
| Portrait | 300 | 1050 |
| Square | 250 | 250 |
| Billboard | 970 | 250 |
| Button | 125 | 125 |
Other Artwork Sizes
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