CREATIVE BRIEF

A springboard into the creative process.

A springboard into the creative process.

A springboard into the creative process.


 

This brief clarifies direction, outlines the target market, the key message and the desired results as well as several other factors. It aims to keep us both focused and on the same page.

Once the brief is established, the creative process can start and a compelling, consistent and effective design solution for your business can be created.

Take your time to think through the questions, some may not be relevant to you, but try and answer as best as you can.

 

CREATIVE BRIEF

ABOUT YOU

ABOUT YOUR COMPANY

ABOUT THE BUSINESS

For example are you an online business, do you have a large sales team, B2B or B2C, direct mail, do you have shop or store outlets, local, national, global etc.
Give web addresses if possible.

PERCEPTION

Examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional etc. But try to think of some of your own.

THE PROJECT

Provide information on what you require. The full scope of the project. Your ideas and what deliverables you need?.
Tick those of interest.
Any corporate guidelines, logos, photography, illustrations.
Prioritize the top features and/or facts that this project need to promote, and the value to the target audience. How does it compares to the competition? What’s the one sentence that summarizes its unique value? Any other key points.
It could be a website or brand.
A certain colour or something in particular that should be avoided.
Please tick any of the above that you may require.
Mail, handout, insert, leave-behind, picked-up, internet etc
Let us know when you would like to see the first visuals, or if you have any meetings scheduled that the work may be needed for. Have you got a launch date or absolute deadline? Have you booked an advert in a publication?
What would constitute a successful project? What are the expectations?
Sending